As a founding member of fashion’s bad girls’ club, Binx Walton is as known for her insouciant attitude as she is her seemingly effortless take on dressing. Frequently counted on to bring cool to the catwalk and magazine editorials alike, Walton has now been tasked with something entirely different: to bring her own personal brand of off-kilter cool to another, more established and decidedly more approachable one, namely Superga, the “people’s shoe of Italy.” Enlisted earlier this year by the sneaker label to create a capsule collection, Walton approached the project with a dedicated focus. Involved in every aspect, from the look and feel of each pair, to the casting of the corresponding campaign, Walton has collaborated on a line that reflects both her own tomboyish yet sleek aesthetic and the wants of Superga’s chic clientele (previous collaborations include The Row). With her first foray into design under her belt, Walton talks being inspired by industry legends, shooting on location in Los Angeles, and why true style is all about individualism.
What has it been like designing your own collection for Superga?
It was sick! I mean, I’ve never really been on the back end of the design process; I’ve been working with designers for about three years now, learning from people who are inspirations to me, like Karl Templer—but actually putting that knowledge to use on my side was interesting. I’ve learned a lot: Superga let me do a lot of things. I actually got to hire hair, makeup, video, creative, all the models, but I had a lot of help from the team throughout the whole process.
The way I dress is quite random. I think people should dress to represent how they feel. If you feel like you don’t want to dress up, you can just put on basketball shorts and like a T-shirt. Some people try really hard to dress up constantly, but if you don’t feel comfortable, you’re not going to look comfortable in the end. It’s all about that: your personal spin on things and doing what feels right for you.
Which piece within the collection stands out for you?
There is one pair where the sole is quite different, it’s a wavy sole. We got to work with unique textures, which was kind of cool. I think my favorite is just the plain black pair with the metal hoops—I have never seen any metal hoops quite like this. In a way it’s similar to Balenciaga‘s boots with the oversize hoops that the shoelaces go into, but we did our own rendition. For a while they said it wasn’t possible to do hoops that way on a sneaker, but at the last minute, they pulled through.
How was being on the other side of the casting process?
Model-wise, it was very much about character. A lot of people choose models based on the fact that they look like mannequins and they don’t have much personality, but I feel like all the people we chose were very personable. They could talk to you and have a conversation with you; these were people who brought something new to the table.
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