It was romance that inspired Parisian Eva Bromberg to start her brand Keur Paris. “To celebrate my three-year anniversary with my boyfriend, I decided to embroider his heart. The idea was highly appreciated, and since that day, I have kept on embroidering people’s hearts around the world,” Bromberg wrote Vogue.com over email. Since that day, she has grown her business into a cult favorite in France, where its embroidered heart tees, sweatshirts, and briefs are stocked in Colette and available on her own website.
Around Paris, couples have taken to wearing matching Keur Paris ensembles. “This is why the latest collection, Le 06 de Keur Paris,”—inspired by the text messages partners might send one another—“is also sold as a pack for lovers,” Bromberg explains. For those looking for a more lo-fi option, Keur Paris also sells heart tees that shoppers can customize with their beloved’s name, ideal for Valentine’s Day, though Bromberg notes, “With Keur Paris, Valentine’s Day is happening every day of the year. Besides, with my boyfriend, we celebrate St. Claude’s Day on February 15 to prove to us that there is not just one special day to say that we’re in love with each other.”
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