A year ago, author and artist Miranda July dipped a toe into the world of fashion design when she debuted her namesake bag for indie accessories favorite Welcome Companions. Now July is back with a new collaboration that should delight both the fashion set and her literary fans, having teamed up with Heart Heart Heart, the arty Parisian scarf brand (launched back in 2011) from Brazilian designer Iracema Trevisan.
After a chance meeting three years ago through their significant others, the duo stayed in touch; Trevisan was reading July’s recent The First Bad Man when creating the prints for her latest collection. (The designer cut her teeth designing textiles for Kenzo.) “She has this really dreamy thing about her work,” Trevisan tells Vogue.com. “She makes things seem real, but they always seem twisted in some way. People in fashion are always getting influenced by artists, but I wanted it to be something more [than just an influence]. I wanted it to be concrete, for people to be able to read things in the scarves.” After approaching July about the possibility of a collaboration, Trevisan was delighted to receive a speedy yes.
The writer, who dubs Heart Heart Heart’s aesthetic “a mixture of the mysterious and the mundane,” was sent an array of Trevisan’s designs, ranging from airplanes and question marks to chains and razor blades. “I almost approached them like little moments from movies,” July says. The resulting bite-size works that adorn the foulards are enigmatic and evocative. One reads: “Everything I said on the phone was a lie. I miss you horribly and there’s not a Japanese pro-skateboarder staying with me. Ok, there was, but it didn’t work out.” The shoppable goods aren’t the only winning result of the collaboration, to be sure: “We’re so lonely in our processes,” July laughs of the plight of so many creative types, “that it’s just fun—like, ‘Wow, we get to email with each other!’ when usually for both of us it’s a very solitary process from start to finish.”
Miranda July x Heart Heart Heart scarves will be available in December on heartheartheart.com.
The post Miranda July’s New Scarves Are Your Next Wardrobe Workhorse appeared first on Vogue.