Wondering how to get closer to the Fashion Week action from the comfort of your couch? Other than following along on Vogue Runway, Snapchat will prove the medium of choice for voyeurs looking for the behind-the-scenes scoop. Though fashion brands have been somewhat resistant to joining the platform, there are certain houses that are already nailing it on the platform. Find our list of eight brands, from New York to Paris, worth hitting “follow” on. Don’t forget to add @voguemagazine, too!
Alexander Wang, @alexanderwangny
Alexander Wang has used Snapchat for giveaways and to reveal news, but the best aspect of the brand’s account is its up-close-and-personal snaps of Wang’s gang of cool girls.
Michael Kors, @michaelkors
If you love supermodels—ahem, Karlie Kloss and Lily Aldridge—slinky dresses, and a frontline view of Fashion Week, you’ll want to be following Michael Kors’s account.
Calvin Klein, @calvinklein
With Justin Bieber and Kendall Jenner in its ads, Calvin Klein has some of the most-coveted Snapchat content out there. Time will tell what special access followers of its account will see during NYFW.
Burberry, @burberry
Burberry was one of the earliest adopters of Snapchat and has been using the medium to give followers direct access to its ad campaign shoots, fashion shows, and front rows.
Gucci, @gucci
Gucci is the master of the Snapchat takeover. Jared Leto and Hari Nef have both controlled the account, drawing speculation as to which A-lister will go behind the lens for its Fall 2016 show.
Stella McCartney, @stellasnapping
Where else can you find Paul McCartney, Kanye West, and Pat McGrath together?
Valentino, @maisonvalentino
Valentino is one of the most active brands on Snapchat, also embracing the takeover method. Bloggers Bryanboy and Eleonora Carisi have recently controlled the account, giving followers access to the Zoolander 2 premiere and the house’s couture show.
Louis Vuitton, @lvlive
A peek inside Louis Vuitton’s maison is too good to pass up, especially when it comes with cameos by the brand’s spokeswomen Michelle Williams, Alicia Vikander, and Léa Seydoux.
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