Cyndi Lauper, Helmut Lang, and Bruce Weber walk into a Barneys. No, this isn’t an elaborate setup—this is the true story of Barneys New York’s Spring campaign that brings together New York icons of all kinds, singers to servicemen, to celebrate the city and the retailer’s soon-to-open Chelsea location. In one corner there’s Lady Gaga, posing for Weber in a jean jacket; in another, Patti Smith broods in a printed tee; while elsewhere the boys from The Wolfpack try their hand at high-fashion modeling. But perhaps even more unexpected than the famous names you know are the ones you don’t: NYFD’s first female battalion chief, Rocky Jones, or two construction workers, Priscilla Rocco and Shantar Gibson, who pose, Greek coffee cups in hand, at the feet of Ajak Deng, all given the same treatment by Weber’s egalitarian lens.
Helmut Lang, who was photographed by Weber in his bed, explains the appeal of working with the photographer, telling Vogue.com, “Bruce’s eyes, soul, and his camera are directly attached to his heart. You can feel the love in every image. He points out equally with humor and respect the complex beauty and diversity around us that we might overlook otherwise. Bruce is not only showing us a photograph—it is a whole story that occupies our imagination.”
Here, some of Barneys’s campaign stars share their stories of why they love New York.
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