Demna Gvasalia, head designer of Vetements and now artistic director of Balenciaga (and arguably the most obsessed-over man in the fashion industry at this particular moment in time), has had his hands in bad-meets-good-taste on the runway for a while now. Just at the Vetements Spring 2016 show, he used Dr. Martens, slouchy cuissardes printed in rubbery tablecloth-patterned material, and sock booties.
But as for real life? The designer practices what he preaches: He himself is foot first into the world of cheeky shoes. Outside of the Fall 2016 Gosha Rubchinskiy menswear show today, Gvasalia was snapped wearing a pair of worn-in Converse replete with paint stains; scribbles that read “Vetements,” “our altars & our hearts,” and “High”; the name of the Russian singer Zemfira written in Cyrillic; and the Mercedes-Benz logo on the right toe. The whole thing felt very DIY-by-way-of-teenage-classroom-boredom, riddled with plenty of adolescent angst, as well as a nod to the apparently shared exhaustion with the ubiquitous spartan white sneaker. It all adds up to the highly valued, close-to-heart authenticity behind Vetements that we hope to see at Balenciaga, too—as well as serving as further proof of Gvasalia’s knack for tongue-in-cheek cool. Which is all to say that we’re reaching for our white sneakers—and the closest nearby Sharpie.
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