Sartorial inspiration may not be the first thing that comes to mind when you picture a 10-day Disney cruise of the Baltic Sea, but for the fashion-obsessed, Scandinavia is up there in the bucket list of cool destinations, whether you happen to get there by plane, train, or, um, cartoon cruise ship. Copenhagen, a city I had been particularly excited to visit and the hometown of my dear friend (and the O.G. of Scandinavian chic) Pernille Teisbaek, was the initial docking location for the vacation I took with my family this past summer. Fashion fans will likely recognize Teisbaek; a girl who manages to make even the most forward-thinking Céline outfit look completely effortless in the crowds of street style stars at Fashion Week. She had kindly suggested a few cool areas to check out in the city, and the next thing I knew I was standing in front of Soulland. The store and its contents spoke to everything I love about the Scandinavian sensibility, with a distinctly Danish bent: clean and modern, but neither too stark nor too precious. The clothes, designed by Silas Adler, a former skater, fit the modern skatewear bill (cool and covetable sport chic), yet were still sophisticated and understated, even offering the skater who has an official 9-to-5 tailored options to take to work.
Having made the pilgrimage to the Soulland flagship in Denmark, I was more than a little excited to receive an email alert about their latest collaboration with Lee jeans (their second, no less—clearly I had been living under a rock!). “Lee is such a classic denim company, and we both thought it could be cool to incorporate something more playful and unexpected into our aesthetic while still using original Lee styles for the patches,” said Jacob Kampp Berliner, CEO and cofounder of Soulland, when I called to ask how the collaboration had come about. “Denim is unique as a product that gets better and more beautiful as it is worn over time. Not many fabrics have that feeling of continuous evolution.” For its new capsule, the menswear brand has experimented with a patchwork motif, and denim classics come touched with an unexpected streetwear twist: The white patches on their jeans jackets read nothing in Russian, and are about as sweet as nothings get.
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