Time to update your London Fashion Week schedule yet again: This morning Alexander McQueen announced it would be moving its runway show from Paris to London exclusively for the Fall 2016 season this February.
Showing in London will be a homecoming for the house, which participated in LFW from its inception in the ’90s until 2001, when it moved to Paris Fashion Week shortly after it joined the Gucci Group. Even in its Parisian setting, British heritage played an integral role in its collections, most recently inspiring Sarah Burton to incorporate patterns designed by 17th-century silk weavers of Spitalfields into her sweeping gowns.
A spokesperson for the brand told British Vogue of the location change: “We wanted to look at doing something different for the season.” A little seasonal setting swap may very well become the norm—this season alone, Givenchy traded Paris for New York Fashion Week, while The Row did just the opposite.
The addition of the Alexander McQueen show is just the latest in changes to London Fashion Week. Earlier this week, Jonathan Saunders shuttered his label, while yesterday Thomas Tait announced he would be trading his LFW runway for one-on-one press appointments in Paris. Hunter boots, which staged a runway last season, will also not return for Fall 2016, though both Mulberry and Charlotte Olympia are joining the calendar with runway presentations.
Watch the Alexander McQueen Spring 2016 ready-to-wear collection:
The post Alexander McQueen to Show in London for Fall 2016 appeared first on Vogue.